Example:
Building Trust: Why Proof Matters
Established brands like HubSpot can leverage their reputation. But for most businesses, earning a visitor’s trust is crucial. After all, 71% of consumers are more likely to buy from a familiar name. So, how can lesser-known companies bridge the gap?
Take Action
- Leverage Third-Party Reviews: Utilize platforms like Reviews.io to showcase genuine customer feedback.
- Showcase Industry Recognition: Earn relevant industry quality marks to demonstrate credibility.
- Engage on Social Media: Be active on social media platforms frequented by your target audience.
- Verify Your Claims: Use fairclaim to validate your business claims.
40%
Of Internet users don’t trust the information from businesses online.
Fairclaim is Free!
We can verify any measurable or verifiable claim, making them an effective option for businesses of all sizes.
The Fairclaim foundation is a non-profit project from Apollo, read more here.
Unlike traditional industry quality marks with expensive fees, Fairclaim is 100% free.
Fairclaim is Custom!
Most quality marks and certification programs are broad in scope, often requiring a complete overhaul of your operations. Many of their requirements may be irrelevant to your specific business or profile.
Fairclaim focuses only on the claims that matter to you—ensuring a targeted, efficient auditing process.
See some examples below.
