Consume with Confidence
We are bombarded by all sorts of claims, from typical marketing assertions like “made locally” to more serious health claims with potentially significant implications.
A recent study found that 57% of marketing claims are misleading. This aligns with our experience – in our audits, the majority of companies (65%) cannot provide adequate evidence to substantiate their claims.
Trust is good, verification is better
Over 40% of websites contain misleading information, hurting both consumers (30% report being misled online) and honest businesses.
This deceptive environment reduces trust in online trade, especially harming businesses with lower brand recognition.
We audit caims
Is a business playing fair? Fairclaim helps you find out.
Fairclaim, a non-profit initiative by Apollo, empowers the public to assess business practices. Businesses seeking verification of their claims can do so by providing irrefutable evidence for independent review.
Find out more
Apollo since 2012
Fairclaim since 2024
